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Art for YOUR sake! A journey in Arts Curation with the Marblehead Art Association & Montserrat

April 24, 2015 by jgdefalco

"Art for YOUR sake"  would be a way to describe the experience a small group of us had at the Montserrat301 Gallery on Cabot Street.   The evening was hosted by the Marblehead Art Association as the second part of a two part series that explored various facets of becoming a collector of emerging artist works.  This was hands on and the facilitators were the well credentialed, totally down-to-earth, Maggie Cavallo, Curator of Education at Montserrat College of Art, co-hosted by three incredibly poised student educators – Allana, Cameron, and Lexi (from Idaho, PA, & MA) who are part of the "Take20" student Gallery Teachers program.  [Parents with children in arts school, beware – these young artists have some powerful insights to share!]

After a brief intro by Maggie – rich with ideas about the importance of storytelling [my favorite topic], we set out on an adventure.  In the first part of the evening, as we exited through a back door of the gallery, we were treated to casual walk around the perimeter of the art “studios” – cubicle-like spaces inside a vast room.  Each cube is clearly its own entity with the artists “rules” (my favorite was “no dying, no hospitals, no 911”) and various degrees of “work in progress,” some empty as work was out at an exhibit, so looking like storage bins.  Overall, an impressive mixture of object d’art, media, writings, book art, and notions and the occasional finished product.  Then each of us, paired up with another, made a purposeful journey to attempt create a “theme” and combine some works for a hypothetical show.  For this we had less than 10 minutes.  But the pressure yielded some exciting ideas from the group and clearly made the points that PROCESS and the EXPERIENCE can be as powerful as the end product.  My personal favorites where highly sculptural, items with many dimensions and I left with an intense curiosity about what would happen to the piano skeleton – what it going to be recycled or rehabilitated!   An old piano presents endless possibilities!   That our visceral reaction to the works, can also spark a theme.  Yes, you CAN do this for your own collections OR you can just help make it happens for someone else’s collections – as gallery owners do.    After sharing our ideas, we moved back to the gallery with the finished works of “Illustration” – a senior thesis exhibit.

This segment was led by the students.  We learned from the start that Illustration is used for communication with an “intentional” emphasis on media, color, figures, and composition to convey a narrative or an idea – so diametrically opposed to the free flowing process we had just seen.  [The range of work in this exhibit is its own “story” by the way – I encourage you to see it for yourself].  Then we had the chance to become “students” as our first exercise [led by Cameron] was to walk around the exhibit and see if the various bodies of work told a story and if so, what was our experience?  Several of us were drawn to the mini-mailbox exhibit.   Here, we were invited to take out long letters on various subjects – doubt, death, illness, etc. and read long, exquisitely written passages that correlated to drawings hanging on the wall.  Most impressive!

 The second exercise [led by Lexi] explored the role of color.  My favorite was the incredibly vibrant red of the flamenco dance “dancing with a wolf” – of course!  She was uninhibited, mesmerized, and vibrant and the wolf?  Well, you will have to judge for yourself.  Clearly one could see how the young artists were influenced by styles and characters we know from our own past, but the works themselves were highly original and though provoking.  We followed up with the group on this and several other ways of looking at the work – through the lens of our own childhood, place of birth, etc..  The lesson was very much about the context with which we view the works.  Maybe we expect this to some extent, but the way the students drove the conversation into new dimensions was most impressive.   The third exercise [led by Alanna] involved reviewing student sketchbooks.  How very revealing and provocative.  By now my brain was totally stretched – a wonderful way to stay fresh in our thinking.

My takeaways from this gem of an evening?  Back to Maggie’s intro – number one, get to know the emerging artists in your own backyard.  Immerse yourself in their work and thinking.  Second, I think our group would agree that Gallery301 deserves some serious patronage from the Beverly & surrounding community, maybe host a few coffee hours and open studios.   Third, we can all participate in “collecting” even if not for our own collections.  Just understanding what’s out there and the inspiration for the next generation of artists, encouraging others to share the learning, will be a tremendous help to these emerging artists.   And finally, Montserrat’s program is a jewel and Maggie Cavallo and her colleagues are passionate, approachable, engaged – fabulous resources for our art community.  Let’s celebrate them and cheer on their student body to continue to educate US.   Remember to keep your eye on Mingo Gallery, Zeitgeist Gallery and Porter Mills Gallery  currently hosting Montserrat senior thesis exhibitions (check out our Gallery Staff member Kai at Porter Mills) These galleries regularly exhibit contemporary art in Beverly. 

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Filed Under: Maggie Cavallo, Montserrat

Springing out of the Studio!

April 10, 2015 by jgdefalco

After a cozy winter (OK that's an exaggeration) beside the Chubby coal stove in the studio, it's time to come out and play with sea glass again!   I've added much in the way of earrings and bracelets, plus a few new exciting pendants.   Not to mention the ever-expanding hair combs and unusual accessories like lariats, eye glass holders, and sweater guards to please the person that may have (almost) everything!

So here's where you can find me in the coming months:

May 2-3 – The first North East Sea Glass Expo in Hampton, NH promises to be a great reunion from the festival held her over a dozen years ago.  Looking forward to seeing my odl friend Carole Lambert of the Sea Glass Chronicles & Passion for Sea Glass!

June 12-14 – Essex County Greenbelt – Art in the Barn.  Very excited to actually be in town for this year's show!

June 20-21 – the spectaular Cape Ann Artisans Studio Tour – right here in my backyard.   Check out the new brochure.   The CAA will be walking in Gloucester' Pride Stride on April 26th as well.   Would love for you to join us!!

 

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Filed Under: Cape Ann Artisans Spring Tour, Events, Sea Glass Expo

An important milestone: Marketing guidance for fellow artists

March 20, 2015 by jgdefalco

Last year at this time, I had the opportunity to gather 20 of my fellow Cape Ann Artisans for a 1/2 day workshop on arts marketing.  It was a huge challenge (many, many hours of reflection) to boil down 30+ years as a professional marketer to a 4 hour workshop.     The Marblehead Arts Association, now led by respected arts supporter, Kristine Fisher, has asked me to do a "talk" to higlight a few of the topics covered in the workshop.  So a further boiling down to the ESSENTIALS of arts marketing.  To do so properly, we have to start with a framework.   In the big picture, there are many things that happen in marketing on the way to today's popular "tactics."  It's actually the tactics (social media being a key one today) that scare the technology-phobic.    But true marketing smarts comes from areas where artists can use their intellectual curiosity and storytelling abilities.   So my goal is to make my fellow artists smart about marketing and allow them to decide which tactics make sense in light of the larger framework.   All-in-all, this makes for a much richer experience.   I hope the messages are well received.  If so, this type of workshop and talk will indeed happen again.  Please join me and let me know what you think as I reach the next milestone of my own marketing and arts combined professional life !   Sign up here on the MAA site!

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Filed Under: arts marketing, Marblehead Arts Association

Upcoming Winter events for Cape Ann Designs!

January 15, 2015 by jgdefalco

Cape Ann Designs is very pleased to be joining “ART FROM THE HEART” CRAFT FAIR sponsored by the Marblehead Arts Association in February.   I will be there for the entire day (10-4PM) to help you choose something special for you or a loved one just in time for Valentine's Day!   We will be donating 20% of our sales to MAA and I am thrilled to be part of a diverse and enthusiastic group of artists presenting a wide variety of work.   MAA will also be donating 5% of its proceeds to the American Heart Association.

SATURDAY, FEBRUARY 7 10:00 am – 4:00 pm, THE MARBLEHEAD ARTS ASSOCIATION, King Hooper Mansion, 8 Hooper Street, Marblehead,  For more information call (781) 631-2608.  

On March 26th, I will return to MAA to give a talk on arts marketing – a sneak preview of the Arts Marketing workshop I designed last year for the Cape Ann Artisans.

In the meantime, I am working on new designs for earrings, making many more silver combs, and bracelets due to popular demand during the holidays!   

And while you are saving dates — mark June 20-21 for the Spring Cape Ann Artisans Tour!

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Filed Under: arts marketing, Cape Ann Artisans, marblehead arts, Sea Glass

The Holiday Show Line-up! Rockport Art Association, Sawyer Free Library & more…

November 26, 2014 by jgdefalco

Here you go, in case you missed my newsletter, here's the latest on shows!  Hope to see you soon to share new work.   Having sold out of all the blue & green combination earrings…I have a new batch plus more bracelets, lariats, and shorter earrings.  And of course the ever-so-fun caged sea marbles.  Many elegant necklaces to show & hope one is for you!   And please stop into Peggy's amazing Pop Gallery at the end of Main Street at any time! Very cool clothing & stunning jewelry, fun gifts for all!

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Filed Under: Cape Ann Artisans, Pop Gallery, seARTS

Just in time for the Fall Tour….

October 2, 2014 by jgdefalco

“We were delighted when, over and over again, a studio that we dropped by simply because it was on the route we were taking turned out to be a little jewel.  We were so impressed by the quality of the block printing, ceramic work and painting.  It was also a special privilege to be welcomed so warmly into the artists' studios,” a Spring 2014 visitor

With the Fall upon us, the Cape Ann Artisans invite neighbors and visitors to harvest their creative spirit!  As our landscape changes, so do the colors that inspire the artwork itself – ocher marshes, winter squash, concord grapes, crisp apples, and new angles of sunlight are teasing everyone’s palate.   For the second time this year, 23 studios around Gloucester and Rockport will be open to the public for a self-guided tour during the three days covering the Columbus Day weekend October 11-13.   I am so looking forward to welcoming friends old and new to the studio.   For returning visitors, there are new pieces in the collection to explore – my personal new favorites, so smaller earrings, Sea marbles, and sweater guards.     In the meantime, stop into the Pop Gallery on the west end of Main Street where I now have a nice sampling of work for sale!

 

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Filed Under: Cape Ann Artisans, Gloucester, Sea Glass

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Overheard

Beautiful creations !!!! So hard to pick just ONE ! I love my barrette…..it’s comfortable, doesn’t pull my hair, not heavy to wear, stays put and looks fabulous

—Donna Rose Pratt Art-in-the-Barn 2016

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